Re: Stock is a response to the demand for content that more accurately reflects the world today from
member comments, tweets, and emails, our own internal conversations, and the growing dialogue about
the importance of representation in media.
Re: Stock actively and purposefully widens how we source content in the stock industry by supporting
underrepresented communities in front of and behind the camera. By hiring these filmmakers, the
stock footage they create can show genuine portrayals and experiences of people of different races,
ethnicities, ages, religions, abilities, sexual orientations, and more.
When we launched Re: Stock in early 2020, we committed to having 20% of our footage with people have
Black, Indigenous, and people of color models. We hit that goal in October of 2021 and continue to
invest in this commitment to representation. We’re now at over 25% BIPOC representation with the
people footage in our library, and continue to prioritize this initiative as we grow our library.